E38 Branch Advocacy Plan

This was an assignment for LIS S553 Library Management

JConrad advocacy plan

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The Indianapois Public Library system was founded in 1873, occupying one room in the High School Building, as it was originally a division of the Indianapolis Public Schools. The Marion County Public Library was formed in 1966 and merged with IPL two years later.

The East 38th Street branch began in 1957, in a house on Emerson Avenue. By 1962 a new building replaced the house, and the branch grew to 7,500 ft. In 2003, after 40 years of service, the building was retired, and the library moved around the corner to its current location at 5420 East 38th St. The new building is 16,000 square feet, and the property includes 60 parking spaces. There is a cultivated wetland behind the triangular-shaped building, including 300 butterfuly plants and a boardwalk.


IPL branches are arranged into service districts categorized by area and population size. These categories incude Neighborhood, Community, and Regional Libraries. East 38th St. is a Community library, placing it in the middle tier. Its service area roughly covers the neighborhoods on the east side of Indianapolis between Shadeland Avenue in the East, portions of 30th 21st Sts. in the South, Fall Creek Parkway. in the West, and portions of 46th and 56th Sts. to the North.

The branch’s total base population is 32,289. Those under the age of 18 comprise 22.38% of the population, with 62% between the ages of 18 and 64. 24% of the population has been to college without earning a degree. 37% have earned a highschool diploma, while 18% have not graduated highschool.

With 21.65% of the population unemployed, 24.83% of the service population lives in poverty. 14.78% make less than $10,000.00 a year. 26.4% earns between $10,000 and $25,000 dollars. #0% earn between $25,000 and 50,000, while 14% earn $50,000 to $75,000 dollars.

The foreign-born population is 2%, with half of those immigrating from Mexico. English is primarily spoken by 96% of the population. Spanish is spoken by 3%. Within the service boundaries there are 114 places of worship, 44 schools, and 102 daycare centers.

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