Reflection: 4.2 Communicate Effectively to a Variety of Audiences

The associated artifacts demonstrate my understanding of the principles and methods of advocacy used to reach specific audiences to promote and explain concepts and services.  The “Social Responsibility” assignment relates the importance of advocating to and for a range of patron subgroups while focusing on the local service community.  The “Library History of Korea” assignment promotes and explains the need for significant academic study of Korean history within the field of library science to the specific audience of library historians.  Taken together, they represent my ability to communicate effectively to a variety of audiences.

Advocacy in library service can take several forms, either advocating for patrons, or for the library and its services, or both.  Communicating effectively on either party’s behalf requires understanding of both the audience advocated to, as well as the people and institutions we’re advocating for.  The ALA’s Library Bill of Rights provides a framework to assist with advocacy.  In the “Social Responsibility” artifact, I consider the recommendation to focus advocacy locally, as spreading advocacy too thin can interfere with that understanding.

Similarly, understanding of the audience advocated to and the institution advocated for applies to the Korean Library History project.  The arguments made and issues presented are tailored specifically to library historians, and focused more narrowly on Korea than the whole of library history, or even Asian library history.  I would argue that understanding of the community advocated to and for, along with a focused subject are necessary to communicate advocacy effectively to a variety of audiences, and both of my artifacts demonstrate that.



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